USHG
Rebrand
USHG proudly highlights their connection to Union Square, a welcoming public space that epitomizes the best of New York City. The square's unique shape – resembling an imperfect rectangle, serves as a visual representation of Danny Meyer’s visionary, empathetic approach: Enlightened Hospitality. The color palette - inspired by the changing seasons (spring, summer, fall, winter), further reinforces their dedication to offering cuisine that reflects the high quality and freshness associated with each time of year. Created in partnership with Prosek Partners and Prophecy by Prosek: Anne Swan, CCO and Boris Poletaev, Director Of Visualization and David Daugherty, strategy, writing, design at BÄKKEN.
